Dear fan…


Eis um exemplo de como cativar o torcedor. Para comprar ingresso dos jogos do West Ham – time da segunda divisão inglesa – pela internet é preciso se cadastrar no site do clube. Pela internet, é a única forma. Não é restrito aos sócios e não há taxa, como é comum no Brasil. Até aí, básico.

O melhor vem depois. Os cadastrados recebem um e-mail assinado pelo técnico, Sam Allardyce, vulgo Big Sam, após cada  jogo (leia a carta abaixo). E os textos fogem do feijão com arroz das assessorias de imprensa. No último, ele detona o time e pede desculpas pela derrota. Comentários que nem nas entrevistas coletivas os treinadores costumam fazer por aqui.

E sempre, no meio desses textos, está o link para adquirir o bilhete da próxima partida. Estratégia de venda inteligente e fácil de copiar. Vários clubes brasileiros também enviam informativos aos cadastrados em seus sites. Mas estão longe de oferecer um meio tão simples para a compra do ingresso. Mais distantes ainda de ideias criativas a fim de estreitar a relação com os fãs.

Managers Reaction
Dear Fabio,I’m really disappointed with last nights result. I must admit that I didn’t expect that – a poor performance defensively – as it has been one of our ultimate strengths, particularly away from home. Last night, as defensive unit, we disintegrated in the first-half. We allowed Ipswich to come out of the blocks quicker than we did and exploit gaps and holes we left in our defence. When you do that, you get punished and Ipswich punished us and deservedly so.The shock is that we are not normally like that. It is not something we want to repeat and we haven’t done that this season. We will work out what went wrong and put it right. You deserve that at the very least. I apologise, but you must know that we will put it right. We have had a blip before, probably not as bad as this match, and we have bounced back, so that is what we need to do.Click here to get your Millwall ticket now!

We have done well in the window and I am delighted to welcome Ricardo Vaz Te, Ravel Morrison and Nicky Maynard to the club. I have been backed by our owners in bringing people in to bolster the squad and we have managed to do that and it has turned out very well for us.I think Ricardo and Nicky are proven players who can come into the frame straight away as they have been a force with their clubs in this division before. We have been a bit short of taking our chances, so hopefully they can add a little bit more to our frontline.We are also pleased that Ravel has chosen us and we hope that we can develop him quickly into the first-team as we have done this season with our other young players. They have all got experience, started breaking through and by doing so, have been putting a little bit of pressure – good pressure – on the older players. That is a good healthy thing at a football club. Hopefully Ravel can match that and be as good as everyone says he can be.Come on you Irons!

Big Sam

 

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